When raising money or awareness for nonprofit charities as an enterprise, it is important to understand why it is important to do this and how you can come to be more charitable.
It is imperative for any booming company to be aware of the reasons to donate to charity and the encouraging impact they can have on the regions that they operate within. The organisation GoApe has a fantastic grasp on the importance of giving to others, by placing the focus on assisting charities which are relevant and important to them as a company. Whether it is a charity which holds an identical vision to your company or one which may provide support to your customers, it is a good idea to find a charity which aids a cause which is noteworthy to you. Further to this, if a company is evident about their strong link to a charity, staff members will be more compelled to help out. Because of this, having transparency about the thought process behind charity work to your employees is important for galvanising support for the cause.
Although there are numerous ways in which a company can give to charity, among the most popular ones is donating grants to the local region. One instance of a company doing this recently is Persimmon, who have pledged numerous grants to regional sporting communities for under 18’s. Donating money to local non profit organizations comes across as more personal than choosing larger ones which you may not be as closely connected with. As your staff members are likely to live in or near to the location you’re providing support to, this is a fantastic motivator for staff if they know their employer is backing a cause which has a direct relation to them. This is yet another great reason to give back to others, as it facilitates a great atmosphere within the company, giving employees a reason to feel connected to their employers’ charity work.
Individuals commonly associate raising money with charity work, but of course there are many other approaches to giving to charities which don’t involve having to donate money directly. Raising awareness for certain causes can be just as, or even a lot more effective than merely offering money. If awareness is raised effectively, there’s a bigger opportunity of larger numbers of people supporting the cause as a knock-on effect from this. Increasing awareness for mental health is an approach which has been taken by Capita, who motivate their staff to talk about this topic and offer support where it is needed. By organising a campaign to raise awareness for a worthwhile cause internally is a good way to begin, as this snowballs into even more men and women discussing it outside of work in various sectors. If you understand that being charitable entails so much more than paying large amounts of money to charities, it opens the door to endless opportunities for your company to help promote worthwhile causes.